– Increase the number of correspondences
– Reduce the price per correspondence for more expensive coloring
– Get new subscribers
– Work on retargeting
A beauty salon needed new clients for complex hair coloring
We switched to video format and made most of the creatives for the communication strategy in video format, which increased conversion and the number of interactions.
After getting a sufficient number of audiences, we worked mostly with LAL audiences, which allowed us to stabilize the delivery of advertising while the cost per impression was growing.
