The project has been underway for over a year. The first launches were made on the website using quiz marketing, the applications were in KPI, but their quality was unsatisfactory and only increased the workload of the administrator who processed them.
We decided to switch to Instagram Direct, although the format was more expensive than advertising on the site, but in 3 weeks we managed to reduce the price and get a stable result.
The case study will be updated over time. The project is active.
To get a stable result for the long term, we tested 2 websites and more than 10 communication strategies, and the project is currently delivering the expected results.
Instagram marketing turned out to be the best message, but this is only if you have a high-quality page and a fairly developed brand that has a large number of satisfied students.
The project has been running for over 1.5 years.
