For advertising, the client prepared a website with quiz marketing, which resulted in a conversion rate of 4.41%, which is a very good indicator for display advertising.
The goal of the project was to increase the number of lead for targeted advertising and reduce the price per lead.
In total, we received several effective campaign messages that matched the target price for the lead. To get a stable result, we created more than 82 ads, and testing took about two weeks.
The project began to show stable results in the first week, and companies quickly optimized and reached their target audience
