Previously, the company did not advertise on the Internet at all, so the task was to launch an online order for a tow truck from scratch.
The tasks were as follows:
– Creating a landing page (we developed 2 options)
– Collection of keywords
– Preparation of selling ads
– Setting up campaigns
– Optimization of advertising campaigns
After creating the website and setting up analytics, we started working with Google search. The main thing to consider when working with this area is that competition is very high, advertising is effective only at the top positions in the search results, and you need to constantly adjust the price.
But we got a pretty good result, because sometimes the cost per click exceeded $5.
