The main goal was to get the first applications via the Internet, because the number of requests on Google was small 🔍 . Therefore, it was decided to use Facebook 📱 to promote the project.
The price for one application 💰 should not exceed $6 and the minimum number of applications per day should be 10.
With such a target price per lead, we decided to use quiz marketing. Because the client’s website was generating applications at a price above $50 and mostly the campaigns were turned off before the 1st application, even when the performance in advertising was high.
Quiz marketing, as well as a properly constructed offer, gave us a high conversion rate and an application price 2 times lower than the KPI.
On average, we generated 15-20 applications per day.
