– set up analytics to transfer conversions
– set up search campaigns
– design creatives and launch Discovery
– optimization and full delegation of work with advertising
– planned increase in the quantity of orders
The basis of work within the budget and full delegation of advertising work, the client only replenished the advertising budget.
We segmented search campaigns by the type of keyword modifier and reduced the conversion price by 20% within the same advertising budget. We have stabilized the project and are conducting full control over its operation.
We additionally tested the discovery and got a positive result, because the price per conversion was at the level of search campaigns.
